Parenting just changed forever - How Ask Yawn is redefining the way we raise kids

Let's set the scene shall we?

Parenting today: the overwhelm is real

Once upon a time, parents had a village. You could turn to your own parents, a neighbour, or even a friendly passerby for advice when your baby wouldn’t sleep or your toddler threw their 15th tantrum of the day.

Today? Parents are navigating this journey with more information than ever—but less support than ever.

Instead of a village, we have:

✔ Endless search engine rabbit holes.

✔ Conflicting advice from every corner of the internet.

✔ Well-meaning (but unsolicited) opinions from family and friends.

✔ The pressure to ‘get it right’ while running on minimal sleep, probably working at least a few days a week, running the house, cooking meals, seeing friends, maintaining a strong relationship with our partner (if relevant), and having personal wellbeing.

Parenting has become a DIY project with no instruction manual, and it’s exhausting.

Enter Yawn: the parenting expert available 24/7

Imagine having expert-backed, tailored parenting guidance—but available anytime, anywhere, without the stress of scrolling through endless forums or second-guessing advice.

That’s exactly what Yawn does.

What Makes Yawn Different?

💡 It’s instant: No more waiting for an appointment or sifting through blogs—just ask and get an answer.

🛠 It’s personalised: Yawn learns from your previous conversations, so the advice fits your child, not just any child.

👩‍⚕️ It’s backed by experts: Using the power of everything OpenAI is trained with and with a bias toward research, expert insight, Yawn prioritises science-backed strategies over outdated myths.

🔍 It asks the right questions: Instead of throwing generic advice at you, Yawn helps you troubleshoot, just like a great consultant would.

But wait… isn’t AI just another search engine?

Not even close.

A search engine gives you information. Yawn gives you answers.

Example:

👉 Google Search response to: “Why does my 8-month-old wake up at night?” → 15 articles with different answers. Probably some mommy blogs, a few reddit threads, maybe a .org thrown in further down the page.

👉 Yawn's response: “Tell me what time they nap, what bedtime looks like, and whether they’re teething—I’ll help you figure this out.”

See the difference?

Yawn guides you, instead of leaving you to decode pages of conflicting advice.

Parenting smarter not harder

Yawn isn’t here to replace your instincts—it’s here to give you confidence in them.

💙 It’s here when you need it, whether you’re navigating newborn sleep, picky eating, sibling jealousy, or toddler tantrums.

💙 It’s designed to make parenting feel lighter, calmer, and more in control.

💙 It’s changing parenting—not by adding more noise, but by filtering out the noise and giving you what you actually need.

The parenting revolution starts here

Technology has transformed how we work, shop, and connect. Now, it’s time to change how we parent.

Yawn is the first step toward a future where parents don’t have to figure it all out alone.

And the best part? This isn’t something coming soon. It’s here, right now.

Join the movement. Try Yawn today as a beta tester by emailing hello@askyawn.com or join the waitlist to be the first to get Yawn when we launch. Bang!